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The Festival is aimed at a wide 'audience base', a term which is used to here describe the potential community, educational, artistic and economic segments of the audiences who are likely to be interested in the development of access points to the ephemeral arts through various networking projects. The Festival should be of interest to a wide range of audiences and the need to invest in developing its audience base is critical.

Audience
Focus
Remarks
Children from Asian and cross-cultural backgrounds
Creating easy access to community based and the less recognised arts, which have significance according to the cultural calendar of the various South Asian communities.
An opportunity to demonstrate attractive visual arts which accompany all cultural events

Teachers 

To show the impact of the ephemeral arts in terms of their value, creativity and representation in different communities
An opportunity to demonstrate the essential similarities in cultural celebrations but also the unique differences in many communities. The development of a teachers resource pack is aimed at giving advice on celebrating the ephemeral arts in the classroom and also for using the resource pack to help with their research for topics and projects for meeting the requirements of the National Curriculum.

Parents

To help children to identify the dormant or dying arts of their culture and to encourage them to take part in workshops and to learn new techniques
Regular access to the ephemeral arts Website should help children to access materials free of charge for researching school projects and adding new work to the site. Visitors to the site will be encouraged to submit material for display.

Librarians

To establish links with the ephemeral arts programme and to invite book selection to highlight existing stocks for use during and after the Festival.

Libraries will also be invited to link with the ephemeral arts Website, the address of which is http://www.ephemeralarts.com and to create new links with provision of materials in libraries.

The general public

Members of the public but also people who do not take an interest in "high arts and culture".

An opportunity to extend the audience base of the Festival and to make an early investment in audience development.

Local authorities 
An important source for collaboration and for generating investment in community based arts.

Local authorities seek access to local expertise and for opportunities to invest in community based arts development.

ARTISTS

Professional and community artists are the most obvious collaborators in the whole programme.
An opportunity to discover local artists in each locality who can help to make the Festival a celebration of local expertise and interest in the ephemeral arts. People from outside a region are recruited for their special expertise.

Academics

There is scope for exploring the issues outlined above and for developing a critical debate.
The key elements of debate deal with equity in funding community work, the need to deal with elitist provision and the scope for generating productive networks.

Combined Arts practitioners
There is tremendous scope for developing new points of departures for the performing arts by linking them with combined arts
A combination of experimental and action research models for networking should help to deliver better value for money and greater returns on investment of public funding.
Multimedia and web experts
There is scope for using leading-edge video, film andmultimedia techniques for developing the Website.
A combination of multimedia techniques should help to develop an interactive site, which will help to develop an online Festival.

© Copyright Asian Arts Access November 99.


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